Pernas goals financing of RM7.1 mln for marketers in northern area

GEORGE TOWN: Perbadanan Nasional Bhd (Pernas), an agency under the Ministry of Entrepreneur & Cooperative Development (Kuskop), has intensified efforts to empower entrepreneurs in the peninsula’s northern region by organizing the BizFrancais Penang Program 2022 with a potential financing target of RM7.1 million .

In a statement, Pernas said the programme, held yesterday in Penang, was the first of four locations for the BizFrancais Program tour series this year, the others being Sabah, Sarawak and Kelantan.

“The program aims to enable existing entrepreneurs as well as prospective entrepreneurs to find out the latest information on the franchise business and at the same time increase the number of local entrepreneurs venturing into the franchise business,” said Kuskop deputy secretary-general (entrepreneurship development ) Datuk Zamri Salleh.

“Apart from producing more franchise entrepreneurs, this program is also a platform to help improve the local socio-economic status which encourages small and medium enterprise (SME) entrepreneurs to grow their business with the franchise system through the Business In Transformation (BIT) program .”

He said that in 2019, a total financing of almost RM1 million was approved for the northern region as a result of the execution of BizFrancais Penang that year.

Zamri said the franchise industry in Malaysia has grown well. “There are 1,137 registered franchise companies, of which 68 local franchise companies have successfully penetrated the international market in 70 countries, proving that the country’s franchise industry has gained a place as one of the viable branches of entrepreneurship,” he added.

Meanwhile, Pernas acting chief executive officer Mazlan Ibrahim said that since 2007, it has provided financing worth RM45.4 million to entrepreneurs in the northern region and it sees a lot of potential for developing the franchise business in this region.

During the event yesterday, seven entrepreneurs — Gerbang Pizzeria Sdn Bhd, Manisias Resources, H&W Rizq Sdn Bhd, Breena Empire Sdn Bhd, M&M First Group Sdn Bhd, Qayrizz Enterprise and Elevate Enterprise — received mock checks for a total of RM1.6 million in financing.

Over 300 participants attended the one-day Penang BizFrancais Program 2022, which included knowledge-sharing sessions featuring franchise entrepreneurs, talk by government agencies such as Pernas, Intellectual Property Corp of Malaysia (MyIPO) and Mynic Bhd, as well as business pitching with franchise brands, pre-franchisees and brands under the BIT programme.

The program also brought together leading franchise brands such as Marrybrown, Chatime and Gloria Jean’s Coffees, as well as local entrepreneurs from the Pernas BIT program such as Eyda Ice-Cream, Klekor and Breena Beauty to allow participants to gain input and explore franchise business potential . –Bernama

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