South Africa: Younger Marketers Inspired to Glance In a foreign country

Young South African entrepreneurs eager to export their products and services have been encouraged to take up the various avenues of business support available to them from government agencies as well as the Department of Trade, Industry and Competition (DTIC).

Government’s various platforms of support were presented during a webinar presented by the DTIC and its various partners including the National Empowerment Fund, the Industrial Development Corporation, the Small Enterprise Development Agency and Brand South Africa.

Presenting the DTIC’s support models for businesses that are exploring the option of exporting their goods and accessing other markets, the department’s Nxalati Mashele said the department has an incentive scheme which is aimed at promoting South African companies on the African continent and abroad.

Mashele said in the Export Development Unit, the department aims to develop emerging exporters “in order to [help them] tap into the international markets”.

“We conduct export awareness workshops where we will invite all companies that are registered. Our target right now is promoting youth owned enterprises. In that workshop, we will briefly give them information about our incentives as well as training.

“Let’s say for instance we have a company that is newly established and they don’t know anything about exporting… we take them through a training course where they will be trained on everything pertaining to export processes,” she said.

Mashele added that following this training, the entrepreneur and their business will now be defined as emerging exporters.